One size does not fit all.
Especially in nonprofit-agency partnerships. That’s why we offer highly configurable, integrated direct mail and digital fundraising services to fit your organization’s unique needs.
Multichannel Services We Offer
Donor Acquisition and File Growth
Your nonprofit can expect to retain only half of first-time direct mail donors acquired and as few as 30% of first-time donors acquired in digital and online channels. That’s why multichannel new donor acquisition and lapsed donor reinstatement is an integral part of your membership program, whether you’re maintaining your donor base or investing in its growth.
Our experts can provide your organization with proven multichannel acquisition strategy and implementation services for test campaigns and ongoing programs. Our services include data-driven strategy, creative, and implementation for direct mail acquisition and reinstatement, email registrant conversion and lapsed donor reinstatement, display and social media advertising, lead generation, and direct-to-donate, face-to-face strategy and management, and custom solutions for your organization’s unique channel mix.
MKDM can also work with your organization on long-range file growth planning to identify the optimal scale, channel mix, approaches, and annual investment to meet your long-range development goals and budget.
Renewal Strategies and Implementation
MKDM offers data-driven strategies to cultivate deeper relationships with your organization’s most valuable asset: your donors.
Our professionals can work with you to structure multichannel response-generating membership, annual fund and special appeal programs designed to raise more money and involve more donors in your mission.
MKDM-designed digital and direct mail programs can help you increase response rates, upgrade more donors, boost giving frequency, improve lifetime value, strengthen retention, and inspire donors to take action for your organization’s important issues.
Monthly and Mid-Level Giving Programs
Retaining contributors, strengthening their partnership with your organization, and growing their investment in your shared goals is paramount to your nonprofit’s success.
MKDM can work with your organization to launch or build a monthly giving program designed to enhance donor loyalty and giving, while also saving trees and costs.
We can also work with you to build mid-level and major giving programs to invite and recognize higher levels of philanthropy to your mission. For both monthly giving and mid-level giving programs, MKDM services include multichannel strategy development, targeting, program identity development and messaging, implementation and monitoring of results.
Reporting and Analytics
A successful membership program depends on ready access to current, accurate results, consistently measured and displayed in an actionable, easy-to-understand manner.
From regular email and segmentation reporting, to cost/income tracking, to complex reports such as lifetime value and conversion analysis, MKDM helps our clients to develop a deeper understanding of their donor files and gain the information required to create successful long-term membership programs.
MKDM’s reporting and analytics services include:
- Overall ongoing monitoring of program results, analysis and strategic recommendations.
- Comprehensive benchmark analyses including lifetime value, attrition and retention, upgrade/downgrade trends, and source/channel ROI analysis.
- Custom reporting for closer study of donor behavior and formulation of program strategies.