MKDM Wins MAXI Gold!

MKDM received highest honors at the DMAW’s annual MAXI Awards this week in the digital media category for our work with Rails-to-Trails Conservancy. The Gold MAXI-winning campaign raised essential funds to help RTC spearhead the fight for federal, state and local support for trails in the wake of major cuts to recreational trail funding in the federal transportation bill.

Rigorously judged by experienced direct marketers based on results criteria, a MAXI is the industry’s “gold standard” for excellence and innovation in nonprofit direct response fundraising.

Let’s Connect at the DC DMA Nonprofit Conference Feb 7-8

One of the must-attend conferences for nonprofit direct marketers is right around the corner. Co-chaired by MKDM’s Moira Kavanagh Crosby, the DMA Nonprofit Federation’s annual DC Nonprofit Conference will bring together 800+ fundraising pros Feb. 7-8 for two days of multichannel fundraising info and case studies from leaders in the field.

From developing welcome series messages that work, to moving beyond premiums, to developing face-to-face strategy, to applying cutting edge analytics to your program, the DC Nonprofit Conference offers the latest in direct response strategy and data-driven creative.

And if you’re thinking of starting a monthly giving program, or want to improve the one you have, DMANF has you covered. Be sure to drop by Monthly Giving and Your Organization: 7 Steps to Success at 3:45pm on February 7. Along with Sanaya Kaufman of Friends of the High Lineand Matthew Rojas of Lambda Legal, MKDM’s Eliza Slone will be presenting case studies in developing and growing a successful monthly giving program.

The conference kicks off bright and early February 7 with lively “Not Your Usual Roundtable” discussions, followed by a keynote presentation from Katya Andressen of Network for Good and author of Katya’s Non-Profit Marketing Blog. To browse sessions and register, visit the 2013 DC DMA Nonprofit Conference online. You can also keep up with the conference live by following the DMANF on Twitter @dmanf and via hashtag (#) DCNP2013. We hope to see you there!

MKDM Takes Runner-Up Honors at DMFA Package of the Year

MKDM’s online and direct mail work for Friends of the High Line was recognized on June 7, 2012 at the DMFA‘s annual Package of the Year competition. The results-getting email and direct mail campaigns were developed by MKDM team members Eliza Slone and Jen Fleisher in partnership with Sanaya Kaufman, Director of Individual Giving at Friends of the High Line. Have a look at the winning campaigns:FHL-Direct-Mail-Renewal-Package1-300x200


The Nth Factor is on Alltop

MKDM’s blog, The Nth Factor, has a second home: Alltop!

The popular blog aggregator co-founded by the former chief evangelist at Apple and tech guru,Guy Kawasaki works like a digital magazine rack, curating the latest stories from hand-picked sites and blogs by subject categories.

You can find The Nth Factor in Fundraising, alongside blogs we admire like The Agitator, Future Fundraising Now, Beth’s Blog, and others filled with top-notch fundraising information and insights.

Hot Off the Presses: The Art & Science of Multichannel Fundraising

MKDM is pleased to announce the publication of The Art & Science of Multichannel Fundraising. Co-authored by MKDM along with national leaders in the field, it’s the definitive guide to multichannel fundraising for nonprofits of all sizes.

In it, you’ll find best practices for selecting and integrating channels, including email, web, mobile, social media and direct mail, and how to develop creative and messaging that works across multiple channels.

Be sure you’re equipped with the latest techniques in multichannel fundraising this fall and order your copy today!

MKDM Email Campaign for Friends of the High Line is Runner up at DMFA Package of the Year

MKDM’s year end campaign for Friends of the High Line took runner up honors in the Email Renewal category of the DMFA‘s annual Package of the Year competition on June 8, 2011.

The last email notice of this multichannel campaign to preserve the final section of the historic High Line dramatically outperformed goals. With 48 hours remaining to leverage a matching gift challenge, the email achieved an average gift twice that of industry standards and a response rate nearly ten times greater than benchmarks established in the 2011 eNonprofit Benchmarks Study.

This campaign helped bring Friends of the High Line an important step closer to protecting this iconic section of the High Line and realizing its vision of preserving the entire historic structure as public open space.


Eliza Temeles Honored in 2011 Fundraising Professionals of the Year Awards

MKDM Senior Account Executive, Eliza Temeles, was named by Fundraising Success as a Rising Star in the magazine’s annual Fundraising Professionals of the Year Awards.

“We have to admit that we’re enamored with folks who really ‘get’ the esoteric and perplexing elements of database marketing,” wrote FS of Eliza in their February awards announcement issue. The magazine also cited Eliza’s integrated direct marketing strategy development and messaging skills for their award decision.

Read the article, and other fundraising coverage and resources in theFebruary digital edition of Fundraising Success.

MKDM and Friends of the High Line Win a FundraisingSuccess Gold Award

A direct mail renewal package created by MKDM for Friends of the High Line took Silver honors in the 2010 FundraisingSuccess Gold Awards. This year’s competition represented 30 agencies, 15 nonprofits and over 100 entries.

MKDM is honored by the recognition of the fundraising success we’ve achieved in partnership with this truly extraordinary organization.

View the winning package.

MKDM’s 2010 Idea Book is Now Available

MKDM’s annual Idea Book highlights our most effective membership and advocacy campaigns for national and regional nonprofits. It’s a helpful resource for generating new ideas in your own program – and it’s free! To request your copy, email your name, company/organization, and mailing address to us at

MKDM to Partner with Park Avenue Armory

MKDM is pleased to partner with Park Avenue Armory toward membership development for this unique nonprofit dedicated to presenting bold visual and performing arts in one of New York City’s most extraordinary non-traditional settings. Check back for updates on PAA’s membership program.