MKDM Wins First Place in DMFA Package of the Year


MKDM’s Calendar Campaign for Rails-to-Trails Conservancy took first place honors in the email category at the Direct Marketing Fundraisers Association‘s Annual Package of the Year competition on June 3, 2015. The winning campaign shattered all previous records through rigorous testing and innovative formats.

Congratulations to Rails-to-Trails and MKDM’s Eliza Slone for creating the campaign!

View the full list of winners here.

MKDM’s Moira Kavanagh Crosby Honored at National Philanthropy Day

MKDM President Moira Kavanagh Crosby will be recognized by the New York City Chapter of the Association of Fundraising Professionals on November 24 at its annual National Philanthropy Day (NPD) Celebration. The event honors individuals and philanthropic institutions whose gifts of time, talent and funds have made an impact in New York City. Nominated for the recognition by AFP NYC Board member Gary Weinberg on behalf of LOG-ON for her work behind the scenes for over twenty years to build philanthropy for New York City-based organizations, Moira is honored join the NPD tradition and celebrate philanthropists everywhere!

See you at the Bridge Conference July 9-11, 2014

The annual Bridge Conference kicks off next week on July 9. Did you know …

It’s the country’s largest nonprofit marketing and fundraising conference. In just 9 years this joint conference presented by the DC Chapter of the Association of Fundraising Professionals and the Direct Marketing Association of Washington has become one of the most attended destinations for fundraising professionals for cutting edge nonprofit marketing and communications strategy.

This year’s conference features 70 sessions covering everything from direct response fundraising tips and techniques, to major gift strategies, to data geek paradise-caliber analytics workshops.

MKDM’s Moira Kavanagh Crosby can’t wait to help build on the success of this amazing conference as Co-Chair of the 10th annual Bridge Conference in 2015!

Be sure to stop by Eliza Slone’s session on Face-to-Face Fundraising with Matthew Rojas of Lambda Legal and Katie Valvo of The Nature Conservancy and Moira’s session on Direct Response Fundraising Tests with Ben Carter of Rails-to-Trails Conservancy and Valerie Vierengel of the ASPCA.

Hope to see you there!


Rise and Shine for Best Practices in Digital Cultivation & Fundraising

Join us on Tuesday morning February 25 for an information-rich session on digital communications for nonprofits hosted by the AFP Washington DC Chapter. Along with Karen Gallardo of the AARP Foundation and Leah Ibraheem of PS Digital, MKDM’s Moira Kavanagh Crosby will present best practices and case studies in results-getting digital fundraising. Hope to see you there!

When: Tuesday February 25, 8:30 – 10am

Where: AARP Brickfield CEnter, 601 E Street NW, Washington DC

Registration: Space is limited – register online.

The NonProfit Times Covers MKDM’s Donor-Centered Fundraising Advice to Nonprofits

At the 2013 Bridge Conference, MKDM’s Moira Kavanagh Crosby discussed fundraising message development from the perspective of product marketing.

In the panel session, Blockbuster Controls and How They Got that Way, she shared that at the heart of every good marketing message is the offer: what the customer gets when they buy the product. But the most effective offers are less about the product and more about the feeling of owning the product.

How does this marketing strategy translate to fundraising communications? Read how to create effective direct response fundraising messages from MKDM’s Moira Kavanagh Crosby and our co-presenters at the Bridge Conference in today’s issue of The NonProfit Times.

Amp Up Your Year-End Email Fundraising: Join us October 21 for a DC-DMFA EM Strategy Clinic

Looking for ideas and inspiration for your year-end email campaigns? Join us in Washington, DC  on October 21, 2013 for a DMFA year-end email strategy clinic moderated by MKDM’s Moira Kavanagh Crosby.

Along with fundraising pros Dane Grams of Human Rights Campaign, Marc Abanto of Blue State Digital and Lesley Hostetter of Lautman Maska Neill & Company, we’ll examine the ingredients of successful email campaigns and how you can dial up your year-end digital efforts for better fundraising results.

Space is limited, so be sure to register early. Hope to see you there!

MKDM Wins MAXI Gold!

MKDM received highest honors at the DMAW’s annual MAXI Awards this week in the digital media category for our work with Rails-to-Trails Conservancy. The Gold MAXI-winning campaign raised essential funds to help RTC spearhead the fight for federal, state and local support for trails in the wake of major cuts to recreational trail funding in the federal transportation bill.

Rigorously judged by experienced direct marketers based on results criteria, a MAXI is the industry’s “gold standard” for excellence and innovation in nonprofit direct response fundraising.

Let’s Connect at the DC DMA Nonprofit Conference Feb 7-8

One of the must-attend conferences for nonprofit direct marketers is right around the corner. Co-chaired by MKDM’s Moira Kavanagh Crosby, the DMA Nonprofit Federation’s annual DC Nonprofit Conference will bring together 800+ fundraising pros Feb. 7-8 for two days of multichannel fundraising info and case studies from leaders in the field.

From developing welcome series messages that work, to moving beyond premiums, to developing face-to-face strategy, to applying cutting edge analytics to your program, the DC Nonprofit Conference offers the latest in direct response strategy and data-driven creative.

And if you’re thinking of starting a monthly giving program, or want to improve the one you have, DMANF has you covered. Be sure to drop by Monthly Giving and Your Organization: 7 Steps to Success at 3:45pm on February 7. Along with Sanaya Kaufman of Friends of the High Lineand Matthew Rojas of Lambda Legal, MKDM’s Eliza Slone will be presenting case studies in developing and growing a successful monthly giving program.

The conference kicks off bright and early February 7 with lively “Not Your Usual Roundtable” discussions, followed by a keynote presentation from Katya Andressen of Network for Good and author of Katya’s Non-Profit Marketing Blog. To browse sessions and register, visit the 2013 DC DMA Nonprofit Conference online. You can also keep up with the conference live by following the DMANF on Twitter @dmanf and via hashtag (#) DCNP2013. We hope to see you there!

MKDM Takes Runner-Up Honors at DMFA Package of the Year

MKDM’s online and direct mail work for Friends of the High Line was recognized on June 7, 2012 at the DMFA‘s annual Package of the Year competition. The results-getting email and direct mail campaigns were developed by MKDM team members Eliza Slone and Jen Fleisher in partnership with Sanaya Kaufman, Director of Individual Giving at Friends of the High Line. Have a look at the winning campaigns:FHL-Direct-Mail-Renewal-Package1-300x200


The Nth Factor is on Alltop

MKDM’s blog, The Nth Factor, has a second home: Alltop!

The popular blog aggregator co-founded by the former chief evangelist at Apple and tech guru,Guy Kawasaki works like a digital magazine rack, curating the latest stories from hand-picked sites and blogs by subject categories.

You can find The Nth Factor in Fundraising, alongside blogs we admire like The Agitator, Future Fundraising Now, Beth’s Blog, and others filled with top-notch fundraising information and insights.