MKDM and Statue of Liberty-Ellis Island Foundation Win First Place Acquisition at DMFA Package of the Year


MKDM’s Moira Kavanagh Crosby (left) and Alanna Walker of the Statue of Liberty-Ellis Island Foundation with the winning campaign at the DMFA Package of the Year luncheon June 7, 2017.

June 7, 2017 – MKDM and The Statue of Liberty-Ellis Island Foundation received first place honors at the Direct Marketing Fundraisers Association‘s annual Package of the Year competition. The winning acquisition package, which invited readers to help build the new Statue of Liberty Museum on Liberty Island, included a special Founders certificate for participants and commemorative poster featuring the statue.

Learn more about the construction of the package (and the museum, planned to open in 2019!) at the September 27 DMFA Package of the Year winners luncheon.

See you there!

MKDM’s Eliza Slone Receives Inaugural Rising Leader Award from the DMA Nonprofit Federation


MKDM’s Eliza Slone has been named the first recipient of the DMA Nonprofit Federation‘s Rising Leader Award.

Presented annually at the Washington Nonprofit Conference, the award recognizes an outstanding young professional under 35 who has demonstrated achievement, innovation and leadership in the fundraising and marketing community.

A tireless advocate for MKDM clients and talented direct marketer, we couldn’t agree more! In the past decade, Eliza has managed hundreds of direct marketing fundraising campaigns, skillfully blending data-driven strategy with innovative messaging to deliver extraordinary results on behalf of cultural, environmental and social justice nonprofits.

We look forward to celebrating this well deserved recognition on February 24, 2017 with our direct marketing friends and colleagues at the DMA Washington Nonprofit Conference!



Get Dial-Moving Membership Renewal Strategies at the DMA Washington Nonprofit Conference


Co-chaired by MKDM’s Eliza Slone, the DMA Washington Nonprofit Conference kicks off February 22. This annual must-attend conference brings together hundreds of fundraising and marketing professionals for the latest in direct marketing fundraising strategies and techniques. The Early Bird rate expires January 18, so register now.

And be sure to attend Dial-Moving Multichannel Membership Renewal Strategies with MKDM president Moira Kavanagh Crosby and ASPCA Director of Donor Stewardship, Valerie Vierengel. See you there!

Join us at the DMA New York Nonprofit Conference August 2-3


The DMA Nonprofit Federation’s annual New York Nonprofit Conference begins on Tuesday. C0-chaired by MKDM’s Eliza Slone, the conference brings together the industry’s top direct marketing professionals for two days of advanced level education sessions and case studies in multichannel marketing for nonprofits.

To get even more out of #NYNP2016, be sure to attend the all-day Preconference session on Mid-Level Giving on August 1. Led by a panel of experts including MKDM’s Moira Kavanagh Crosby, the workshop features in-depth training and information on data mining and analytics, digital giving and messaging for mid-level fundraising success.

We hope to see you there!

A MAXI Win for MKDM and Rails-to-Trails Conservancy


MKDM’s Guidebook Campaign for Rails-to-Trails Conservancy took home a Digital Media MAXI at the Direct Marketing Association of Washington‘s annual Awards Ceremony July 13, 2016.

Established in 1979, the MAXI Awards recognize outstanding achievements in direct marketing. Unique among marketing competitions, the MAXIs prioritize campaign results over other scored critera.

Congratulations to Rails-to-Trails Conservancy and MKDM’s Eliza Slone for creating the winning campaign!

New Year, New Job Opportunities

Are you a big thinker with an eye for small details? Do you like to figure out how things work, and then make them work better? Do you geek out on statistics, semi-colons and .gifs? Then get in touch with us about these and other ways you can thrive at MKDM in one of our new job openings!


April 2016 UPDATE: Sorry! These openings have been filled, but we welcome your inquiry at

Position Opening at MKDM

MKDM is growing, and we need an Account Coordinator. Could this be you? Visit Careers for details get in touch with us if you’d like to be considered. We look forward to hearing from you!

MKDM Wins First Place in DMFA Package of the Year


MKDM’s Calendar Campaign for Rails-to-Trails Conservancy took first place honors in the email category at the Direct Marketing Fundraisers Association‘s Annual Package of the Year competition on June 3, 2015. The winning campaign shattered all previous records through rigorous testing and innovative formats.

Congratulations to Rails-to-Trails and MKDM’s Eliza Slone for creating the campaign!

View the full list of winners here.

MKDM’s Moira Kavanagh Crosby Honored at National Philanthropy Day

MKDM President Moira Kavanagh Crosby will be recognized by the New York City Chapter of the Association of Fundraising Professionals on November 24 at its annual National Philanthropy Day (NPD) Celebration. The event honors individuals and philanthropic institutions whose gifts of time, talent and funds have made an impact in New York City. Nominated for the recognition by AFP NYC Board member Gary Weinberg on behalf of LOG-ON for her work behind the scenes for over twenty years to build philanthropy for New York City-based organizations, Moira is honored join the NPD tradition and celebrate philanthropists everywhere!

See you at the Bridge Conference July 9-11, 2014

The annual Bridge Conference kicks off next week on July 9. Did you know …

It’s the country’s largest nonprofit marketing and fundraising conference. In just 9 years this joint conference presented by the DC Chapter of the Association of Fundraising Professionals and the Direct Marketing Association of Washington has become one of the most attended destinations for fundraising professionals for cutting edge nonprofit marketing and communications strategy.

This year’s conference features 70 sessions covering everything from direct response fundraising tips and techniques, to major gift strategies, to data geek paradise-caliber analytics workshops.

MKDM’s Moira Kavanagh Crosby can’t wait to help build on the success of this amazing conference as Co-Chair of the 10th annual Bridge Conference in 2015!

Be sure to stop by Eliza Slone’s session on Face-to-Face Fundraising with Matthew Rojas of Lambda Legal and Katie Valvo of The Nature Conservancy and Moira’s session on Direct Response Fundraising Tests with Ben Carter of Rails-to-Trails Conservancy and Valerie Vierengel of the ASPCA.

Hope to see you there!