Join Us at the Bridge Conference August 1-August 2

With 2,000 fundraising professionals in attendance at this year’s Bridge Conference, the largest direct response fundraising conference in the nation kicks off tomorrow August 1.

You’ll find over 80 breakout sessions to help you fundraise smarter and communicate better with your organization’s donors at Bridge. And for tips and case studies from Team MKDM be sure to drop by sessions being presented by account manager, Matt Hepler and MKDM president, Moira Kavanagh.

First up, on Wednesday morning, Moira will be sharing insights on developing data-driven creative in her session Don’t Get Creative: Get Tactical! A Guide to Seriously Effective Direct Marketing Creative.

And Wednesday afternoon, Matt will guide you through strategies for creating an effective direct marketing acquisition control and continuing to build on its strengths in his session Making Your DM Acquisition Work for YOU – Online and Off.

Follow the conference on Twitter via hashtag #Bridge18, and watch for live updates from us on Twitter @mkdm. See you there!



MKDM and Statue of Liberty-Ellis Island Foundation Win Multichannel Campaign DMFA Award

Left to right: DMFA President Britt Vatne, MKDM President Moira Kavanagh, Statue of Liberty-Ellis Island Foundation Fundraising and Marketing Director Nadia Lee, MKDM Vice President, Strategy Eliza Slone

MKDM’s Multichannel Campaign entry created for the Statue of Liberty-Ellis Island Foundation took first place honors at the Direct Marketing Fundraisers Association June 7 DMFA Awards.

The results-getting campaign integrated pre-renewal membership card voting via email and social media with a direct mail membership renewal campaign.

Stay tuned for details on the September DMFA Awards Luncheon in New York City where MKDM’s Genevieve Cox will present the winning campaign along with the Statue of Liberty-Ellis Island Foundation.

Rising Leaders: Join us at the Washington Nonprofit Conference!


The DMA Washington Nonprofit Conference officially begins on Thursday February 22, and promises a wealth of nonprofit direct marketing strategy, case studies, and data from the best in the industry.

But some of the most valuable insights for professionals looking to advance their organization’s and personal missions can be found at Wednesday’s Pre-Conference Rising Star Leadership Workshop.

Featuring a panel of industry experts, including MKDM’s Eliza Slone, the recipient of last year’s inaugural Rising Leader Award, the day-long, interactive session will explore leadership essentials in a purpose-driven industry.

We hope to see you there!

MKDM and Statue of Liberty-Ellis Island Foundation Win First Place Acquisition at DMFA Package of the Year


MKDM’s Moira Kavanagh Crosby (left) and Alanna Walker of the Statue of Liberty-Ellis Island Foundation with the winning campaign at the DMFA Package of the Year luncheon June 7, 2017.

June 7, 2017 – MKDM and The Statue of Liberty-Ellis Island Foundation received first place honors at the Direct Marketing Fundraisers Association‘s annual Package of the Year competition. The winning acquisition package, which invited readers to help build the new Statue of Liberty Museum on Liberty Island, included a special Founders certificate for participants and commemorative poster featuring the statue.

Learn more about the construction of the package (and the museum, planned to open in 2019!) at the September 27 DMFA Package of the Year winners luncheon.

See you there!

MKDM’s Eliza Slone Receives Inaugural Rising Leader Award from the DMA Nonprofit Federation


MKDM’s Eliza Slone has been named the first recipient of the DMA Nonprofit Federation‘s Rising Leader Award.

Presented annually at the Washington Nonprofit Conference, the award recognizes an outstanding young professional under 35 who has demonstrated achievement, innovation and leadership in the fundraising and marketing community.

A tireless advocate for MKDM clients and talented direct marketer, we couldn’t agree more! In the past decade, Eliza has managed hundreds of direct marketing fundraising campaigns, skillfully blending data-driven strategy with innovative messaging to deliver extraordinary results on behalf of cultural, environmental and social justice nonprofits.

We look forward to celebrating this well deserved recognition on February 24, 2017 with our direct marketing friends and colleagues at the DMA Washington Nonprofit Conference!



Get Dial-Moving Membership Renewal Strategies at the DMA Washington Nonprofit Conference


Co-chaired by MKDM’s Eliza Slone, the DMA Washington Nonprofit Conference kicks off February 22. This annual must-attend conference brings together hundreds of fundraising and marketing professionals for the latest in direct marketing fundraising strategies and techniques. The Early Bird rate expires January 18, so register now.

And be sure to attend Dial-Moving Multichannel Membership Renewal Strategies with MKDM president Moira Kavanagh Crosby and ASPCA Director of Donor Stewardship, Valerie Vierengel. See you there!

Join us at the DMA New York Nonprofit Conference August 2-3


The DMA Nonprofit Federation’s annual New York Nonprofit Conference begins on Tuesday. C0-chaired by MKDM’s Eliza Slone, the conference brings together the industry’s top direct marketing professionals for two days of advanced level education sessions and case studies in multichannel marketing for nonprofits.

To get even more out of #NYNP2016, be sure to attend the all-day Preconference session on Mid-Level Giving on August 1. Led by a panel of experts including MKDM’s Moira Kavanagh Crosby, the workshop features in-depth training and information on data mining and analytics, digital giving and messaging for mid-level fundraising success.

We hope to see you there!

A MAXI Win for MKDM and Rails-to-Trails Conservancy


MKDM’s Guidebook Campaign for Rails-to-Trails Conservancy took home a Digital Media MAXI at the Direct Marketing Association of Washington‘s annual Awards Ceremony July 13, 2016.

Established in 1979, the MAXI Awards recognize outstanding achievements in direct marketing. Unique among marketing competitions, the MAXIs prioritize campaign results over other scored critera.

Congratulations to Rails-to-Trails Conservancy and MKDM’s Eliza Slone for creating the winning campaign!

New Year, New Job Opportunities

Are you a big thinker with an eye for small details? Do you like to figure out how things work, and then make them work better? Do you geek out on statistics, semi-colons and .gifs? Then get in touch with us about these and other ways you can thrive at MKDM in one of our new job openings!


April 2016 UPDATE: Sorry! These openings have been filled, but we welcome your inquiry at

Position Opening at MKDM

MKDM is growing, and we need an Account Coordinator. Could this be you? Visit Careers for details get in touch with us if you’d like to be considered. We look forward to hearing from you!