Join us at the DMA New York Nonprofit Conference August 2-3


The DMA Nonprofit Federation’s annual New York Nonprofit Conference begins on Tuesday. C0-chaired by MKDM’s Eliza Slone, the conference brings together the industry’s top direct marketing professionals for two days of advanced level education sessions and case studies in multichannel marketing for nonprofits.

To get even more out of #NYNP2016, be sure to attend the all-day Preconference session on Mid-Level Giving on August 1. Led by a panel of experts including MKDM’s Moira Kavanagh Crosby, the workshop features in-depth training and information on data mining and analytics, digital giving and messaging for mid-level fundraising success.

We hope to see you there!

A MAXI Win for MKDM and Rails-to-Trails Conservancy


MKDM’s Guidebook Campaign for Rails-to-Trails Conservancy took home a Digital Media MAXI at the Direct Marketing Association of Washington‘s annual Awards Ceremony July 13, 2016.

Established in 1979, the MAXI Awards recognize outstanding achievements in direct marketing. Unique among marketing competitions, the MAXIs prioritize campaign results over other scored critera.

Congratulations to Rails-to-Trails Conservancy and MKDM’s Eliza Slone for creating the winning campaign!

New Year, New Job Opportunities

Are you a big thinker with an eye for small details? Do you like to figure out how things work, and then make them work better? Do you geek out on statistics, semi-colons and .gifs? Then get in touch with us about these and other ways you can thrive at MKDM in one of our new job openings!


April 2016 UPDATE: Sorry! These openings have been filled, but we welcome your inquiry at

Position Opening at MKDM

MKDM is growing, and we need an Account Coordinator. Could this be you? Visit Careers for details get in touch with us if you’d like to be considered. We look forward to hearing from you!

MKDM Wins First Place in DMFA Package of the Year


MKDM’s Calendar Campaign for Rails-to-Trails Conservancy took first place honors in the email category at the Direct Marketing Fundraisers Association‘s Annual Package of the Year competition on June 3, 2015. The winning campaign shattered all previous records through rigorous testing and innovative formats.

Congratulations to Rails-to-Trails and MKDM’s Eliza Slone for creating the campaign!

View the full list of winners here.

MKDM’s Moira Kavanagh Crosby Honored at National Philanthropy Day

MKDM President Moira Kavanagh Crosby will be recognized by the New York City Chapter of the Association of Fundraising Professionals on November 24 at its annual National Philanthropy Day (NPD) Celebration. The event honors individuals and philanthropic institutions whose gifts of time, talent and funds have made an impact in New York City. Nominated for the recognition by AFP NYC Board member Gary Weinberg on behalf of LOG-ON for her work behind the scenes for over twenty years to build philanthropy for New York City-based organizations, Moira is honored join the NPD tradition and celebrate philanthropists everywhere!

See you at the Bridge Conference July 9-11, 2014

The annual Bridge Conference kicks off next week on July 9. Did you know …

It’s the country’s largest nonprofit marketing and fundraising conference. In just 9 years this joint conference presented by the DC Chapter of the Association of Fundraising Professionals and the Direct Marketing Association of Washington has become one of the most attended destinations for fundraising professionals for cutting edge nonprofit marketing and communications strategy.

This year’s conference features 70 sessions covering everything from direct response fundraising tips and techniques, to major gift strategies, to data geek paradise-caliber analytics workshops.

MKDM’s Moira Kavanagh Crosby can’t wait to help build on the success of this amazing conference as Co-Chair of the 10th annual Bridge Conference in 2015!

Be sure to stop by Eliza Slone’s session on Face-to-Face Fundraising with Matthew Rojas of Lambda Legal and Katie Valvo of The Nature Conservancy and Moira’s session on Direct Response Fundraising Tests with Ben Carter of Rails-to-Trails Conservancy and Valerie Vierengel of the ASPCA.

Hope to see you there!


Rise and Shine for Best Practices in Digital Cultivation & Fundraising

Join us on Tuesday morning February 25 for an information-rich session on digital communications for nonprofits hosted by the AFP Washington DC Chapter. Along with Karen Gallardo of the AARP Foundation and Leah Ibraheem of PS Digital, MKDM’s Moira Kavanagh Crosby will present best practices and case studies in results-getting digital fundraising. Hope to see you there!

When: Tuesday February 25, 8:30 – 10am

Where: AARP Brickfield CEnter, 601 E Street NW, Washington DC

Registration: Space is limited – register online.

The NonProfit Times Covers MKDM’s Donor-Centered Fundraising Advice to Nonprofits

At the 2013 Bridge Conference, MKDM’s Moira Kavanagh Crosby discussed fundraising message development from the perspective of product marketing.

In the panel session, Blockbuster Controls and How They Got that Way, she shared that at the heart of every good marketing message is the offer: what the customer gets when they buy the product. But the most effective offers are less about the product and more about the feeling of owning the product.

How does this marketing strategy translate to fundraising communications? Read how to create effective direct response fundraising messages from MKDM’s Moira Kavanagh Crosby and our co-presenters at the Bridge Conference in today’s issue of The NonProfit Times.

Amp Up Your Year-End Email Fundraising: Join us October 21 for a DC-DMFA EM Strategy Clinic

Looking for ideas and inspiration for your year-end email campaigns? Join us in Washington, DC  on October 21, 2013 for a DMFA year-end email strategy clinic moderated by MKDM’s Moira Kavanagh Crosby.

Along with fundraising pros Dane Grams of Human Rights Campaign, Marc Abanto of Blue State Digital and Lesley Hostetter of Lautman Maska Neill & Company, we’ll examine the ingredients of successful email campaigns and how you can dial up your year-end digital efforts for better fundraising results.

Space is limited, so be sure to register early. Hope to see you there!