News

Get MKDM Attribution Model Insights at the DMAW Data Strategy Forum in DC October 18

In 2022, no fundraising channel stands alone. That’s why nonprofit direct marketers need a broad understanding of all the channels, regardless of their specialty.

They key to navigating it all? Data.

The place to learn how? The DMAW Data Strategy Forum.

Join us on October 18, 2022 for this all-day session in Washington DC covering the essentials of data-driven multichannel fundraising. Among the experts speaking throughout the day, MKDM Account Director Matt Hepler will share case studies and insights on attribution models to drive fundraising success.

Register now – and see you there!

Get the Story Behind Brooklyn Botanic Garden’s Winning Campaign at the DMFA Awards Luncheon Sept. 29

How do successful fundraising campaigns take shape?

Come to the DMFA’s September 29 luncheon in New York and find out. Along with Cathy Popowytsch of Brooklyn Botanic Garden, MKDM’s Matt Hepler will share the strategies behind our award winning multichannel campaign for the Garden.

Read more about the 2022 DMFA Awards and register today!

Million Dollar Year: How Rails-to-Trails Conservancy Grew Sustainer Revenue By 50% in 2021

Bridge Conference Logo

After two years in cyberspace, the Bridge conference is returning to the Gaylord July 27-29, 2022, and team MKDM will be there!

We’re looking forward to taking in two days of case studies and insights in cutting-edge direct response fundraising strategy—and sharing some of our own.

Along with clients Alisa Borland and Peter Dean of Rails-to-Trails Conservancy, MKDM’s Eliza Slone will detail the strategies and tactics behind the organization’s monthly giving success in Million Dollar Year: How Rails-to-Trails Conservancy Grew Sustainer Revenue by 50% in 2021.

Alisa, Peter, and Eliza will pull out the data and get candid about …

  • what worked – and what didn’t – in RTC’s monthly giving strategies,
  • how the organization successfully solicited its monthly donors for one-time gifts, above and beyond their monthly commitment, and
  • the pitfalls and pains of a growing monthly giving program.

They’ll also share tactics you can try immediately to grow your own monthly giving file. So mark your calendar, set your alarm, and see you there!

Session Details:

  • Session Name: Million Dollar Year: How Rails-to-Trails Conservancy Grew Sustainer Revenue by 50% in 2021:
  • Date and Time: Thursday July 28, 8:15am – 9:20am
  • Speakers: Eliza Slone – MKDM, Alisa Borland – Rails-to-Trails Conservancy, Peter Dean – Rails-to-Trails Conservancy

MKDM and Brooklyn Botanic Garden Win Multichannel Campaign at 2022 DMFA Awards

MKDM Account Director, Matt Hepler (left), accepting the DMFA Award for Brooklyn Botanic Garden’s multichannel membership campaign with DMFA Board Members Marty Rego and Kim Abuelhaj.

NEW YORK, NY June 7, 2022  Everything’s coming up roses at Brooklyn Botanic Garden! As tens of thousands of Rosa varietals approached peak bloom at the Garden, MKDM’s membership acquisition campaign for BBG took top honors in the Multichannel Campaign category at the 2022 DMFA Awards.

An MKDM client since 2014, Brooklyn Botanic Garden is a century-old urban treasure, connecting people to the world of plants while inspiring an appreciation and sense of stewardship of the environment. We’re honored to support the Garden’s mission and congratulate the BBG membership team on its continued success!

Red State – Blue State: Telling National Stories for Local Donations

How can your organization translate national headlines into locally meaningful messages? Join us for a lively webinar with the Direct Marketing Fundraisers Association on March 24, 2022 at 2:00 pm Eastern to learn how.

Along with our clients, Tracy Jacobs of Planned Parenthood Mar Monte (serving mid-California and northern Nevada) and Ellen Cherry of Planned Parenthood of Greater Ohio, MKDM’s Eliza Slone will share case studies in leveraging national headlines to lend urgency to your organization’s case for support locally.

See you there!

“See” You at Bridge 21 July 14-15, 2021

 

 

The virtual Bridge Conference is underway! And MKDM is proud to sponsor the Emerging Strategies & Channels track, featuring expert speakers sharing insights and innovations in fundraising. Hope to connect with you there—and be sure to drop by the Swag Bag pickup booth in the lobby to get your MKDM pocket Moleskine:

May 20 DMFA Webinar: Stewardship, Acknowledgments & Beyond

Did you know … you can raise more money and retain your donors longer by not asking for money sometimes? It seems counterintuitive, but it’s a proven fact in direct response fundraising – and we hope you’ll join us on May 20 to learn how.

MKDM’s Moira Kavanagh will share case studies and tips on improving your bottom line through good donor cultivation communications and acknowledgments in this exciting DMFA webinar.

When: Noon – 1:00pm EDT, May 20, 2020

Where: Webinar

Register here.

Join the MKDM Team: Account Manager Opening

 

If you’re looking to do something different and make a difference, there’s a job for that at MKDM. Read about our new Account Manager opening here.

A MAXI Win for The Statue of Liberty-Ellis Island Foundation and MKDM!

It’s a MAXI win for exceptional sustained performance of MKDM’s Founders Circle membership campaign for The Statue of Liberty-Ellis Island Foundation!

But will our Workhorse MAXI be a bronze, silver or gold? We’ll find out—and celebrate other outstanding winners—at the DMAW MAXI Awards at the Gaylord National Hotel and Convention Center in National Harbor, MD on July 10, 2019.

Join Us at the Bridge Conference August 1-August 2

With 2,000 fundraising professionals in attendance at this year’s Bridge Conference, the largest direct response fundraising conference in the nation kicks off tomorrow August 1.

You’ll find over 80 breakout sessions to help you fundraise smarter and communicate better with your organization’s donors at Bridge. And for tips and case studies from Team MKDM be sure to drop by sessions being presented by account manager, Matt Hepler and MKDM president, Moira Kavanagh.

First up, on Wednesday morning, Moira will be sharing insights on developing data-driven creative in her session Don’t Get Creative: Get Tactical! A Guide to Seriously Effective Direct Marketing Creative.

And Wednesday afternoon, Matt will guide you through strategies for creating an effective direct marketing acquisition control and continuing to build on its strengths in his session Making Your DM Acquisition Work for YOU – Online and Off.

Follow the conference on Twitter via hashtag #Bridge18, and watch for live updates from us on Twitter @mkdm. See you there!