Million Dollar Year: How Rails-to-Trails Conservancy Grew Sustainer Revenue By 50% in 2021

Bridge Conference Logo

After two years in cyberspace, the Bridge conference is returning to the Gaylord July 27-29, 2022, and team MKDM will be there!

We’re looking forward to taking in two days of case studies and insights in cutting-edge direct response fundraising strategy—and sharing some of our own.

Along with clients Alisa Borland and Peter Dean of Rails-to-Trails Conservancy, MKDM’s Eliza Slone will detail the strategies and tactics behind the organization’s monthly giving success in Million Dollar Year: How Rails-to-Trails Conservancy Grew Sustainer Revenue by 50% in 2021.

Alisa, Peter, and Eliza will pull out the data and get candid about …

  • what worked – and what didn’t – in RTC’s monthly giving strategies,
  • how the organization successfully solicited its monthly donors for one-time gifts, above and beyond their monthly commitment, and
  • the pitfalls and pains of a growing monthly giving program.

They’ll also share tactics you can try immediately to grow your own monthly giving file. So mark your calendar, set your alarm, and see you there!

Session Details:

  • Session Name: Million Dollar Year: How Rails-to-Trails Conservancy Grew Sustainer Revenue by 50% in 2021:
  • Date and Time: Thursday July 28, 8:15am – 9:20am
  • Speakers: Eliza Slone – MKDM, Alisa Borland – Rails-to-Trails Conservancy, Peter Dean – Rails-to-Trails Conservancy

MKDM and Brooklyn Botanic Garden Win Multichannel Campaign at 2022 DMFA Awards

MKDM Account Director, Matt Hepler (left), accepting the DMFA Award for Brooklyn Botanic Garden’s multichannel membership campaign with DMFA Board Members Marty Rego and Kim Abuelhaj.

NEW YORK, NY June 7, 2022  Everything’s coming up roses at Brooklyn Botanic Garden! As tens of thousands of Rosa varietals approached peak bloom at the Garden, MKDM’s membership acquisition campaign for BBG took top honors in the Multichannel Campaign category at the 2022 DMFA Awards.

An MKDM client since 2014, Brooklyn Botanic Garden is a century-old urban treasure, connecting people to the world of plants while inspiring an appreciation and sense of stewardship of the environment. We’re honored to support the Garden’s mission and congratulate the BBG membership team on its continued success!

Red State – Blue State: Telling National Stories for Local Donations

How can your organization translate national headlines into locally meaningful messages? Join us for a lively webinar with the Direct Marketing Fundraisers Association on March 24, 2022 at 2:00 pm Eastern to learn how.

Along with our clients, Tracy Jacobs of Planned Parenthood Mar Monte (serving mid-California and northern Nevada) and Ellen Cherry of Planned Parenthood of Greater Ohio, MKDM’s Eliza Slone will share case studies in leveraging national headlines to lend urgency to your organization’s case for support locally.

See you there!

“See” You at Bridge 21 July 14-15, 2021



The virtual Bridge Conference is underway! And MKDM is proud to sponsor the Emerging Strategies & Channels track, featuring expert speakers sharing insights and innovations in fundraising. Hope to connect with you there—and be sure to drop by the Swag Bag pickup booth in the lobby to get your MKDM pocket Moleskine:

May 20 DMFA Webinar: Stewardship, Acknowledgments & Beyond

Did you know … you can raise more money and retain your donors longer by not asking for money sometimes? It seems counterintuitive, but it’s a proven fact in direct response fundraising – and we hope you’ll join us on May 20 to learn how.

MKDM’s Moira Kavanagh will share case studies and tips on improving your bottom line through good donor cultivation communications and acknowledgments in this exciting DMFA webinar.

When: Noon – 1:00pm EDT, May 20, 2020

Where: Webinar

Register here.

Join the MKDM Team: Account Manager Opening


If you’re looking to do something different and make a difference, there’s a job for that at MKDM. Read about our new Account Manager opening here.

A MAXI Win for The Statue of Liberty-Ellis Island Foundation and MKDM!

It’s a MAXI win for exceptional sustained performance of MKDM’s Founders Circle membership campaign for The Statue of Liberty-Ellis Island Foundation!

But will our Workhorse MAXI be a bronze, silver or gold? We’ll find out—and celebrate other outstanding winners—at the DMAW MAXI Awards at the Gaylord National Hotel and Convention Center in National Harbor, MD on July 10, 2019.

Join Us at the Bridge Conference August 1-August 2

With 2,000 fundraising professionals in attendance at this year’s Bridge Conference, the largest direct response fundraising conference in the nation kicks off tomorrow August 1.

You’ll find over 80 breakout sessions to help you fundraise smarter and communicate better with your organization’s donors at Bridge. And for tips and case studies from Team MKDM be sure to drop by sessions being presented by account manager, Matt Hepler and MKDM president, Moira Kavanagh.

First up, on Wednesday morning, Moira will be sharing insights on developing data-driven creative in her session Don’t Get Creative: Get Tactical! A Guide to Seriously Effective Direct Marketing Creative.

And Wednesday afternoon, Matt will guide you through strategies for creating an effective direct marketing acquisition control and continuing to build on its strengths in his session Making Your DM Acquisition Work for YOU – Online and Off.

Follow the conference on Twitter via hashtag #Bridge18, and watch for live updates from us on Twitter @mkdm. See you there!



MKDM and Statue of Liberty-Ellis Island Foundation Win Multichannel Campaign DMFA Award

Left to right: DMFA President Britt Vatne, MKDM President Moira Kavanagh, Statue of Liberty-Ellis Island Foundation Fundraising and Marketing Director Nadia Lee, MKDM Vice President, Strategy Eliza Slone

MKDM’s Multichannel Campaign entry created for the Statue of Liberty-Ellis Island Foundation took first place honors at the Direct Marketing Fundraisers Association June 7 DMFA Awards.

The results-getting campaign integrated pre-renewal membership card voting via email and social media with a direct mail membership renewal campaign.

Stay tuned for details on the September DMFA Awards Luncheon in New York City where MKDM’s Genevieve Cox will present the winning campaign along with the Statue of Liberty-Ellis Island Foundation.

Rising Leaders: Join us at the Washington Nonprofit Conference!


The DMA Washington Nonprofit Conference officially begins on Thursday February 22, and promises a wealth of nonprofit direct marketing strategy, case studies, and data from the best in the industry.

But some of the most valuable insights for professionals looking to advance their organization’s and personal missions can be found at Wednesday’s Pre-Conference Rising Star Leadership Workshop.

Featuring a panel of industry experts, including MKDM’s Eliza Slone, the recipient of last year’s inaugural Rising Leader Award, the day-long, interactive session will explore leadership essentials in a purpose-driven industry.

We hope to see you there!