News

In 2022, no fundraising channel stands alone. That’s why nonprofit direct marketers need a broad understanding of all the channels, regardless of their specialty.

They key to navigating it all? Data.

The place to learn how? The DMAW Data Strategy Forum.

Join us on October 18, 2022 for this all-day session in Washington DC covering the essentials of data-driven multichannel fundraising. Among the experts speaking throughout the day, MKDM Account Director Matt Hepler will share case studies and insights on attribution models to drive fundraising success.

Register now – and see you there!

How do successful fundraising campaigns take shape?

Come to the DMFA’s September 29 luncheon in New York and find out. Along with Cathy Popowytsch of Brooklyn Botanic Garden, MKDM’s Matt Hepler will share the strategies behind our award winning multichannel campaign for the Garden.

Read more about the 2022 DMFA Awards and register today!

After two years in cyberspace, the Bridge conference is returning to the Gaylord July 27-29, 2022, and team MKDM will be there!

We’re looking forward to taking in two days of case studies and insights in cutting-edge direct response fundraising strategy—and sharing some of our own.

Along with clients Alisa Borland and Peter Dean of Rails-to-Trails Conservancy, MKDM’s Eliza Slone will detail the strategies and tactics behind the organization’s monthly giving success in Million Dollar Year: How Rails-to-Trails Conservancy Grew Sustainer Revenue by 50% in 2021.

Alisa, Peter, and Eliza will pull out the data and get candid about …

• what worked – and what didn’t – in RTC’s monthly giving strategies,
• how the organization successfully solicited its monthly donors for one-time gifts, above and beyond their monthly commitment, and
• the pitfalls and pains of a growing monthly giving program.

They’ll also share tactics you can try immediately to grow your own monthly giving file. So mark your calendar, set your alarm, and see you there!

Session Details:

• Session Name: Million Dollar Year: How Rails-to-Trails Conservancy Grew Sustainer Revenue by 50% in 2021:
• Date and Time: Thursday July 28, 8:15am – 9:20am
• Speakers: Eliza Slone – MKDM, Alisa Borland – Rails-to-Trails Conservancy, Peter Dean – Rails-to-Trails Conservancy

MKDM Account Director, Matt Hepler (left), accepting the DMFA Award for Brooklyn Botanic Garden’s multichannel membership campaign with DMFA Board Members Marty Rego and Kim Abuelhaj.

NEW YORK, NY June 7, 2022  Everything’s coming up roses at Brooklyn Botanic Garden! As tens of thousands of Rosa varietals approached peak bloom at the Garden, MKDM’s membership acquisition campaign for BBG took top honors in the Multichannel Campaign category at the 2022 DMFA Awards.

An MKDM client since 2014, Brooklyn Botanic Garden is a century-old urban treasure, connecting people to the world of plants while inspiring an appreciation and sense of stewardship of the environment. We’re honored to support the Garden’s mission and congratulate the BBG membership team on its continued success!

How can your organization translate national headlines into locally meaningful messages? Join us for a lively webinar with the Direct Marketing Fundraisers Association on March 24, 2022 at 2:00 pm Eastern to learn how.

Along with our clients, Tracy Jacobs of Planned Parenthood Mar Monte (serving mid-California and northern Nevada) and Ellen Cherry of Planned Parenthood of Greater Ohio, MKDM’s Eliza Slone will share case studies in leveraging national headlines to lend urgency to your organization’s case for support locally.

See you there!

The virtual Bridge Conference is underway! And MKDM is proud to sponsor the Emerging Strategies & Channels track, featuring expert speakers sharing insights and innovations in fundraising. Hope to connect with you there—and be sure to drop by the Swag Bag pickup booth in the lobby to get your MKDM pocket Moleskine:

Did you know … you can raise more money and retain your donors longer by not asking for money sometimes? It seems counterintuitive, but it’s a proven fact in direct response fundraising – and we hope you’ll join us on May 20 to learn how.

MKDM’s Moira Kavanagh will share case studies and tips on improving your bottom line through good donor cultivation communications and acknowledgments in this exciting DMFA webinar.

When: Noon – 1:00pm EDT, May 20, 2020

Where: Webinar

Register here.

If you’re looking to do something different and make a difference, there’s a job for that at MKDM. Read about our new Account Manager opening here.

It’s a MAXI win for exceptional sustained performance of MKDM’s Founders Circle membership campaign for The Statue of Liberty-Ellis Island Foundation!

But will our Workhorse MAXI be a bronze, silver or gold? We’ll find out—and celebrate other outstanding winners—at the DMAW MAXI Awards at the Gaylord National Hotel and Convention Center in National Harbor, MD on July 10, 2019.