Direct Response Performance Analysis, Benchmarking and Analytics Services

A successful membership program depends on ready access to current, accurate results, consistently measured and displayed in an actionable, easy-to-understand manner.

From regular email and segmentation reporting, to cost/income tracking, to complex reports such as lifetime value and conversion analysis, MKDM helps our clients to develop a deeper understanding of their donor files and gain the information required to create successful long-term membership programs.

MKDM’s reporting and analytics services include:

  • Overall ongoing monitoring of program results, analysis and strategic recommendations.
  • Comprehensive benchmark analyses including lifetime value, attrition and retention, upgrade/downgrade trends, and source/channel ROI analysis.
  • Custom reporting for closer study of donor behavior and formulation of program strategies.