New Member Acquisition and Lapsed Donor Reinstatement

Your nonprofit can expect to lose 10% or more of its donor file each year to natural attrition. That’s why new donor acquisition and lapsed donor reinstatement is an integral part of your membership program, whether you’re maintaining your donor base or investing in its growth.

Our experts can provide your organization with proven multichannel acquisition strategy and implementation services for test campaigns and ongoing programs. Our services include direct mail, email, web and face-to-face acquisition and reinstatement strategy, creative and implementation management.

MKDM can also work with your organization on long-range acquisition planning to identify the optimal volume, channel mix, approaches and annual investment to meet your long-range development goals and budget.