At the 2013 Bridge Conference, MKDM’s Moira Kavanagh Crosby discussed fundraising message development from the perspective of product marketing.
In the panel session, Blockbuster Controls and How They Got that Way, she shared that at the heart of every good marketing message is the offer: what the customer gets when they buy the product. But the most effective offers are less about the product and more about the feeling of owning the product.
How does this marketing strategy translate to fundraising communications? Read how to create effective direct response fundraising messages from MKDM’s Moira Kavanagh Crosby and our co-presenters at the Bridge Conference in today’s issue of The NonProfit Times.