MKDM Email Campaign for Friends of the High Line is Runner up at DMFA Package of the Year

MKDM’s year end campaign for Friends of the High Line took runner up honors in the Email Renewal category of the DMFA‘s annual Package of the Year competition on June 8, 2011.

The last email notice of this multichannel campaign to preserve the final section of the historic High Line dramatically outperformed goals. With 48 hours remaining to leverage a matching gift challenge, the email achieved an average gift twice that of industry standards and a response rate nearly ten times greater than benchmarks established in the 2011 eNonprofit Benchmarks Study.

This campaign helped bring Friends of the High Line an important step closer to protecting this iconic section of the High Line and realizing its vision of preserving the entire historic structure as public open space.