Your nonprofit can expect to lose 10% or more of its donor file each year to natural attrition. That’s why new donor acquisition is an integral part of your membership program, whether you’re maintaining your donor base or investing in its growth.
Our experts can provide your organization with proven direct mail acquisition strategy and implementation services for test mailings and ongoing programs at mail volumes of 25,000 to 1 million pieces or more. Our services include list strategy and targeting, copywriting and creative services, package testing, data and merge-purge management, production management and results analysis.
MKDM can also work with your organization on long-range acquisition planning to identify the optimal prospecting volume, approach and annual investment to meet your long-range development goals and budget.