A successful membership program depends on ready access to current, accurate results, consistently measured and displayed in an actionable, easy-to-understand manner. From regular email blast and segmentation reporting, to cost/income tracking, to complex reports such as lifetime value and conversion analysis, MKDM helps our clients to develop a deeper understanding of their donor files and gain the information required to create successful long-term membership programs.

MKDM’s reporting and analytics services include:

• Overall ongoing monitoring of program results, analysis and strategic recommendations
• Comprehensive direct mail and email reporting and analysis
• Comprehensive overall campaign performance reporting
• Executive reporting as needed for Board meetings
• Comprehensive fiscal year end reporting and “big picture” analysis and recommendations
• Lifetime value analysis
• Donor giving analysis
• Upgrade/downgrade analysis
• Conversion analysis

We also create ad hoc reporting and conduct customized data mining and analysis to help our clients improve communications, and bottom line results.