Moira Kavanagh Crosby
Moira Kavanagh Crosby has spent her entire professional career working with nonprofit organizations. In over twenty years in membership development, she has designed and implemented successful direct response fundraising programs for national and regional nonprofits from one hundred members to hundreds of thousands of members.
She began her fundraising career managing strategic, creative and fulfillment elements of telemarketing campaigns for national advocacy and environmental organizations. Prior to founding MKDM in 1999, Moira developed and managed integrated direct response programs for progressive issue-based and social service organizations.
In addition to engaging donors and inspiring philanthropy for nonprofits, Moira is passionate about advancing knowledge and professionalism in nonprofit marketing and fundraising. She currently serves on the Steering Committee of the Bridge Conference, and also served as Co-Chair of the 2015 Bridge Conference, the nation’s largest direct response fundraising conference which brings together nearly 1,900 fundraising professionals and is sponsored by the AFP-DC and the Direct Marketing Association of Washington. She is a past Board member and president of the Direct Marketing Fundraisers Association, and in 2013 she served as Co-Chair of the DMA Nonprofit Federation Washington Nonprofit Conference.
Moira is a frequent speaker on direct marketing membership development, blogger on donor action and philanthropy, and co-author of The Art & Science of Multichannel Fundraising.
Moira graduated cum laude from Tufts University with a B.A. in English. As an undergraduate she served as President of Tufts Student Resources, the largest nonprofit, student-run business in the country.